About Us

There’s no limit to being a kid.

When we were kids, we thought anything was possible. Back when we were knights, astronauts and princesses, not even the sky was the limit. When could we possibly be happier?

At Lola & Hazel, we inspire kids to use their imagination and turn that boundless hope into a timeless state of mind: that through creativity and heart, they can be anything they want to be. Imaginative, creative playtime is essential to a child’s growth, helping them develop emotionally, creatively and intellectually, and one day blossom into kind and honest people.

You, as a parent, are a big part of what makes this possible. The love and care we give today means that, when they’re older, they’ll look back on this time and remember it with affection and tenderness. No matter where we are in life, a part of us will always be that wide-eyed kid who dreamt of being a knight, an astronaut or a princess.

Treasure parenting

We want to be there in the early years of our kids’ lives, and that’s why we believe in playtime. Our toys are made with versatility in mind, so the whole family can enjoy them together. Why not bond with our children while reminding ourselves of our own inner child?

Growing differently

We believe in the warmth of traditional games and toys. Our pieces come from some of the most renowned artisan toymakers, who bring craftsmanship, education and imagination to the forefront of their work. Beautifully made, they’re perfect for playtime and help kids grow intellectually, creatively and emotionally.

Everything can be a game

We see every toy and game as an outlet for imagination. Role play and pretend play build creativity, problem solving and language skills, and support social and emotional development. With a wide selection of playthings, every day can become a new adventure.

Explore and imagine

Kids should be free to explore the world and its possibilities, and with toys they can do that without even leaving playtime. Play lets them discover their interests and gives them the freedom to be whatever they want to be.